A logo sets the tone for a brand and is often the first touch point when someone encounters a business. Partnering with a designer whose style aligns with your vision for your brand and whose ideas you trust is essential for developing the brand (or rebrand) that will best serve you.

Lettering Works loves bringing brands to life through custom logos, business cards, brand graphics, strategic guidelines, and more. So much goes into building a brand for success.

To provide some context and insight to some of our favorite logo projects, we are highlighting the 5W’s of each: who, what, when, why (this design), and where.

If you think we’d be a good fit to take your business or brand to the next level, we’d love to chat! Send us a message via our contact form to get started.

ABOUT THE AUTHOR

Chelsie Tamms is an award-winning lettering artist and designer based out of Chicago. She is the owner of Lettering Works, a branding studio that connects businesses to their audience through creativity and strategy. With over 10 years of practice of lettering and design, Chelsie is passionate about craft and intention. When she’s not designing, she can be found eating ice cream, traveling internationally, or starting a new passion project.