20 Ways Stickers Can Grow Your Business
If you’ve ever wondered How can I use stickers in my business? this blog post is for you!
Not only are stickers fun and popular, they can be a strategic tool for business. Some of the benefits of using stickers for business include heightened customer engagement, impactful promotion and marketing, increased brand awareness, and even meaningful boosts to sales.
Beyond printing your logo as a sticker, here are 20 ways to consider integrating stickers into your business or organization:
Send to current clients or potential clients. Stickers are a great addition to an annual gift or thank you, either mailed or handed out in person. They are lightweight and easy to ship. Lettering Works supplied Bradley University with 32,000 custom Bradley Hall stickers to mail to alumni donors.
Use in place of business card. Stickers are compact like a business card, yet more often get displayed and used than traditional business cards. You can integrate your information into a custom design or even hand-write your information on the back. While these can be simply of your logo, there are lots of opportunities to get creative and make a lasting impact.
Give out to all employees. Stickers can boost team morale, highlight key business values and culture, and help market your organization. Whether you opt for values-aligned existing messages or something custom, stickers are a great way to showcase what you care about.
4. Give out at job fairs, trade shows, and conferences. Stickers are easy to transport to big events and can really generate some buzz at your booth. They are great for increasing engagement and starting conversations. Lettering Works has supplied CourseLeaf with countless semi-custom and completely custom designs and got the great feedback: “We are literally mobbed at every show because attendees are so eager to get them.”
5. Give out at local community events. Stickers can help you stand out at local events and showcase what you care about. Lettering Works supplied Insure Equality with a variety of vibrant pride stickers that they handed out at local festivals and pride events.
6. Give out at a themed company event. Stickers are a great way to bring a theme into your event. For example, you could bring in a selection of women’s empowerment stickers for an International Women’s Day event or pride stickers for a Pride Month event or disability stickers for a Disability Pride Month event.
7. Give out as swag if you are hosting a conference or event. Stickers serve as compact souvenirs. Lettering Works supplied Adobe with Chicago stickers for one of their traveling Create Now events, as they wanted to feature local creators. Stickers also make a great wedding souvenir. Lettering Works has done both custom portrait designs and provided Chicago stickers, which helped the couple showcase their local pride.
8. Give as a gift to podcast guests or conference speakers. Stickers can highlight your shared interests and help forge a lasting connection. It’s always fun to open some happy mail with vibrant and artistic stickers. It’s also easy to travel home with stickers, as they easily fit into even the most overstuffed of bags.
9. Give to customers visiting your headquarters from out of town. Lettering Works supplied a local hostel with Chicago stickers, which their guests love! These stickers give them an opportunity to showcase their local pride, while providing a low-cost added value to the overall experience.
10. Sell them in your retail store. Offer stickers at the checkout counter as impulse buys or integrate them into your full product assortment. Lettering Works has supplied countless museum gift shops, bookstores, independent retailers, airport gift shops, coffee shops, and yoga studios with stickers that their customers love.
11. Put up around your neighborhood or city. If you live in a big city, chances are you’ve seen stickers up around various light posts, mailboxes, signs, and more. Add to the ever-evolving collection with your own message. This is a great opportunity for advocacy and awareness efforts, too!
12. Give out by the register or front desk. Stickers can be an opportunity to still make an impact if someone isn’t ready to buy or just wants a memorable token of visiting your business for future reference. Thoughtful and intentional stickers can help keep you top of mind.
13. Sell as a fundraiser to support a cause. Stickers can be integrated into crowdfunding campaigns as rewards or sold directly to benefit an organization or cause you care about. Many retailers even donate a portion of proceeds of select stickers.
14. Add to your e-commerce orders if you sell a physical product. Use stickers to surprise and delight your customers as they open their order. They are an opportunity to say more about your brand and craft an entire experience around unboxing.
15. Offer stickers as a free gift with purchase or integrate them into a rewards program. Encourage larger purchases with an incentive and build brand loyalty. Lettering Works supplied a local retailer with “Show Your Love for Local” stickers that were used as a free gift with purchase on Small Business Saturday.
16. Run a social media contest and give them away as a prize to your top fans. If you have customers who would be excited to shout your praises from the rooftops, why not reward them and also give them something that can easily serve as a conversation starter? When people ask them where they got the cool sticker, they can share more about your business and why they are a fan.
17. Create co-branded stickers to celebrate a collaboration or partnership. Stickers can be a great way to highlight and promote a collaboration. Lettering Works partnered with Off the Grid to create custom merchandise and a whole new sticker collection alongside the release of a podcast episode.
18. Celebrate a milestone anniversary. Celebrate your wins and invite your customers to join you in the celebration. Stickers can be a great way to garner attention around an anniversary or grand opening.
Stickers from the Cool Beans Passion Project
19. Use to promote a campaign or passion project. Stickers can direct people to take action. Lettering Works created a refreshed brand for the Say Yes Campaign, encouraging first-time drivers to register to be an organ donor when first getting their license, and supplied over 40,000 stickers for them to distribute at events.
20. Commemorate a special artifact or collection. Stickers allow you to translate iconic artifacts, buildings, or moments into tangible souvenirs. Lettering Works has designed custom collections for The Field Museum, Chicago History Museum, Lightner Museum, Atlanta Botanical Garden and more.
If you are ready to integrate stickers into your business, Lettering Works can help!
Lettering Works has over 200 sticker designs to choose from featuring original artwork from Chelsie Tamms. With minimums as low as 5/design and order minimums starting at $100, this is your most budget-friendly option. Lettering Works also offers semi-custom design, allowing you to select one of our existing designs and have us customize it to match your brand colors or even include your business name. Semi-custom minimums start at 200/design.
If you are looking for something completely custom to your business or event, Lettering Works offers both branding packages and custom merchandise design. We are here to be a creative partner in your success, take the stress of design work off your hands, and bring a fresh perspective. We believe in strategic creativity and meeting you where you’re at to develop the best solutions for you and your goals.
