Case Study: The Spot Coffee
Branding a Coffee Shop
After a year on the road in a mobile trailer, it was time for The Spot to level up - both in establishing a permanent location and obtaining a professionally designed logo. Owner, Sara Skolaski, approached Lettering Works wanting to capture the warm-hearted and welcoming spirit of her coffee shop as she transitioned to owning her first brick-and-mortar location.
Many startups and small business owners turn to free resources and follow a DIY approach to branding their business. While this can help get ideas off the ground, knowing when to turn to a branding expert can help take your business to the next level.
OUR APPROACH
We worked with Sara directly to simplify her look and play up the authenticity and kindness found in every part of her business. Organic lettering captures the spirit and uniqueness of the business and all its parts. The Spot believes in working with local artists, makers, and businesses - so partnerships quickly arose with many opportunities to highlight local, quality, and craft. The coffee shop successfully exists because of collaborations with local artists, photographers, and business owners.
THE RESULTS
What started as a request for a logo quickly grew into a partnership in creative strategy and developing branded content for the physical space and the coffee shop’s digital presence. As a result of intentional branding and quality, on-brand execution across all areas of business, The Spot has been recognized in the community for its quality brand and focus on customer service.
With all of our branding projects, we start by facilitating an exploration of the identity you want your audience to remember. Lettering Works brings memorable brand identities to life through logos, business cards, graphic banners, custom slogans, and more.
If you think we’d be a good fit to take your business or brand to the next level, we’d love to chat! Send us a message via our contact form to get started.
ABOUT THE AUTHOR
Chelsie Tamms is an award-winning lettering artist and designer based out of Chicago. She is the owner of Lettering Works, a branding studio that connects businesses to their audience through creativity and strategy. With over 10 years of practice of lettering and design, Chelsie is passionate about craft and intention. When she’s not designing, she can be found eating ice cream, traveling internationally, or starting a new passion project.
