Chicago Artist Collaboration: Wrigleyville Sports x Lettering Works
We are excited to introduce our first collaboration with a local business in Chicago. Wrigleyville Sports’ Director Cristina McAloon approached us with an interest in both our established Chicago product line and as well as customized designs. She believes that passion-driven projects such as this collaboration “really make a difference within retail and allow you to stand out in a crowded market.”
We met to discuss the opportunities available for Wrigleyville Sports to bring locally designed products into their store in September and worked on building out the customized collection in October and November. It was evident from the first meeting that Cristina is passionate about the city, the teams, and supporting local talent - these qualities paired with our desire to build community pride through compelling visuals served as the foundation for our work together.
We began by exploring the history of Chicago and how special Wrigley is to locals and tourists alike. Established in 1914, Wrigley Field is one of the most iconic stadiums within the US today and a true Chicago icon. Our final design solutions incorporated bright and bold colors that were inspired by the field, Wrigleyville as a neighborhood, game day, and fan loyalty. Our modern illustrative style brings something new to Wrigleyville Sports’ product line with added emotion and meaning that is derived from such our carefully crafted product.
Creative Process
Each custom design was hand drawn on an iPad Pro and then vectorized and colored using Adobe Illustrator.
The custom designs we developed are now available on a variety of products including postcards, stickers, and magnets. They are exclusively available at Wrigleyville Sports (both in store and online) and online at www.letteringworks.com.
A LOOK AT THE DESIGNS:
Artist collaborations like this one are great for businesses because they bring in personality and talent to the existing product line. It’s great to work with local artists because you help to stimulate the economy while adding quality pieces to the community. When reflecting on her experience with the collaboration, Cristina shared with us that working with Lettering Works was a very intentional choice and that “partnering has been a dream come true.”
Products from artist collaborations can often be sold for more because of the talent and craft that goes into them. What better way to show pride in your community than to support multiple businesses and makers in the process?
If you’re interested in custom art products for your business, send us a message via our contact form! We are always looking for new creative collaborations.
ABOUT THE ARTIST
Chelsie Tamms is an award-winning lettering artist and designer based out of Chicago. She is the owner of Lettering Works, a branding studio that connects businesses to their audience through creativity and strategy. With over 10 years of practice of lettering and design, Chelsie is passionate about craft and intention. When she’s not designing, she can be found eating ice cream, traveling internationally, or starting a new passion project.
