Leveling Up a Wellness Brand with Professional Design + Photography
Joyce Anne Day is a natural health educator who helps her clients by guiding them through simple steps to improve their health and wellness, no matter how full their schedule. She has a line of DIY products that Lettering Works designed labels for in 2019. There’s no better way to show off the quality of the products that she is putting together than through professional-quality images.
A closer look at the custom label designs for Joyce Anne Day:
Photographer: Emily-Melissa Photography
Designer + Art Director: Chelsie Tamms, Lettering Works
What Joyce had to say about working together:
“Working with Chelsie has helped me bring the visual part of my business to life. Prior to this project I had a hard time understanding what types of things I should be sharing on social media. And I did not have high quality images to share in my posts and on my website. I didn't realize how limiting this was until I saw the photos from our shoot! Moving forward in my business feels so much easier and I feel more confident and professional in my efforts!”
A closer look at the branded photo shoot for Joyce Anne Day:
3 Ways Professional Brand Photography Can Level Up Your Business:
Establish consistent materials. Consistency is key to building awareness and brand recognition. Having quality images to use throughout the production of all marketing materials is essential to streamlining efforts and establishing consistency. Professional images can be used across social media, your website, print materials, presentations, and more.
Increase customers’ trust. When you invest in quality, others associate that quality directly with your brand. You want your image to align with the quality of services and products you offer. Professional images can quickly enhance your perceived quality and overall value.
Build confidence. Bringing in someone else to your business who is qualified and skilled almost always levels up your business. You should be proud of what you create and the image you are putting forth with your business, not nervous or unsure. Quality images can empower you to more easily and confidently promote your business.
Outsourcing parts of your business often comes down to mindset. It can be equal parts terrifying, as you are letting go of control and empowering, as you recognize that there are people who can help you beyond your own capabilities.
Investing in quality branding and brand photography isn’t a decision that should be taken lightly. Find a designer and photographer who you trust and whose style you feel align with your brand and goals.
If you are interested in learning more about how investing in branding and brand photography can help take your business to the next level, send us a message via our contact form.
ABOUT THE AUTHOR
Chelsie Tamms is an award-winning lettering artist and designer based out of Chicago. She is the owner of Lettering Works, a branding studio that connects businesses to their audience through creativity and strategy. With over 10 years of practice of lettering and design, Chelsie is passionate about craft and intention. When she’s not designing, she can be found eating ice cream, traveling internationally, or starting a new passion project.
