Stop Googling “Networking Events Near Me”
It’s no secret that networking is hard work. It is hard to put yourself out there, find the right events that lead to meaningful connections, and figure out how to convert connections into paying clients.
While there are many ways to go about networking, it’s important to develop a strategy around connecting with people. The last thing you should do is Google “Networking Events Near Me.” While it might sound like a basic place to start, you’re likely setting yourself up to attend an uncomfortable event that only strengthens an ingrained feeling that networking is simply the worst.
Sunnyside Chats Workshop on Networking Strategy
Sunnyside Chats is a monthly Breakfast and Learn Series with a side of GSD at Indigo & Violet Studio.
Last week, I attended a Sunnyside Chats Workshop on Networking Strategy led by Thyannda Mack of Inclusive Resolutions, LLC. I left with some key takeaways that will inspire my the continued development of my networking strategy:
Your personal and social identities affect your ability to network.* Certain situations, such as a room full of people similar to you, might make it easier to connect and start conversations. When you feel like you don’t belong or fit in, you may become more reluctant to engage.
Everything is a networking opportunity. You don’t have to Google “Networking Events Near Me” to get started. Think about what you are already doing naturally. Where do you go for fun? How can you share your passion with people in those spaces?
Focus on quality over quantity. Instead of concentrating on how many business cards you can distribute at any given event, look for the one gem in the room that you can truly cultivate a connection with. Even if you only engage with one individual, you will leave feeling accomplished in the quality relationship you have begun to build.
It’s okay to excuse yourself from a situation that doesn’t feel right. If the conversation feels like it isn’t going anywhere or it’s not beneficial - empower yourself to politely walk away. If you struggle with the idea of walking away for fear of being rude, think about how you’d be doing the other person a favor by opening up an opportunity to find more meaningful connections elsewhere.
Take some time to explore your own identity.
*Here’s a quick exercise to explore your personal and social identities:
Write down your identities in each of the following personal categories: Critical Life Experience, Education, Favorites (Books, Foods, etc), Hobbies, Organizational Affiliations, Personality Traits, Political and Social Values, Profession, Talents/Skills/Abilities, and Community/Geographical Affiliation.
Write down your identities in each of the following social categories: Ability and Health, Age, Class/Socioeconomic Status, Ethnicity, Gender, Language, Legal Status, National Origin/Regional Background, Physical Appearance and Body Image, Race, Religion/Spirituality, and Sexuality.
Which of these identities are most important to who you are? How do they affect your networking strategy? Are there any networking opportunities you are skipping out on because of fear?
Once you have a better understanding of your own identity, it can be easier to find opportunities that align with your personality, mission, and goals. Instead of searching the internet for networking events, try asking a friend for their recommendations. Some of my personal favorites in Chicago for creative entrepreneurship and design are Sunnyside Chats, Tuesdays Together, and AIGA.
Happy Networking, friends!
