Welcome to the Real Businesses, Reimagined series where I am exploring redesigning the logos and branding of local gems to show their potential and give them a loving shoutout. Learn more about Jitterbug Sweets…

After recently being named “Best New Pop Up” by Chicago Reader, it’s only fitting that Pierogi Papi’s logo is getting a glow up as bold as their pierogi offerings. Dive into learning a little bit more about Max Glassman, the chef behind Pierogi Papi, and our work together…

After attending the Brand New Conference in Chicago, I was inspired to reimagine a favorite lifestyle travel brand…

The National Kidney Foundation of Illinois and Lettering Works teamed up to rebrand one of the NKFI’s signature educational programs: Living with Kidney Disease and Transplantation…

Branding tells the story of a company and its products or services through defined design elements that reflect the brand and promote its values.