From Conference to Creation: Reimaginging a Travel Lifestyle Brand
After attending the Brand New Conference in Chicago, I was inspired to reimagine a favorite lifestyle travel brand…
Living with Kidney Disease and Transplantation
The National Kidney Foundation of Illinois and Lettering Works teamed up to rebrand one of the NKFI’s signature educational programs: Living with Kidney Disease and Transplantation…
What is Branding
Branding tells the story of a company and its products or services through defined design elements that reflect the brand and promote its values.